COMPLETED 06-04-2016 | Joint acquisition on Bio Europe

 

Ambition and current status

The shared participation of the Life Cooperative at the Bio Spring in Stockholm was again a great success with 11 participants of 5 members. The cost savings are more than €15k. in total.‚Äč


Working on the power of bundling in joint acquisition and branding. The idea to be represented at the Bio Europe as “cooperative companies” is originated from a number of members. Precisely that motivation makes it such a strong concept. 

Current status: participation confirmed 

Already 5 companies of the Life Cooperative have confirmed their participation at the Bio Europe in Stockholm. Syncom, ABL, QPS, Ofichem and InnoCore are taking place in the stand. The deal is similar as the Bio- Europe Munich: €4.000 ex. VAT for 2 registrations and a pillar in the shared stand (cost savings per participant is >40%, totaling more than €15k with 5 participants).

Why

Background
The power of bundling in joint acquisition and branding. The idea to be represented at the Bio Europe as “cooperative companies” is originated from a number of members. 

How

Plan
With a joint exhibition stand, tailored branding and a joint slogan, the Northern Netherlands Life Science SMEs  will be presenting themselves at the Bio Europe in Stockholm.

What

Goals
It is interesting to profile the Northern-Netherlands region, competences and possibilities during fairs and congresses for either the Life Cooperative as a group as for the individual companies. This will contribute at a positive image of the region and saves costs.  

Members actively involved in this project:

 

More information about this project

Carolien van de Beek, Trainee Communication & Branding
E: c.van.de.beek@triade.umcg.nl
T: (050) 361 4045