Slim by Design: Mindless Eating Solutions to Everyday Life - Healthwise Seminar by Brian Wansink

  • 15:00 uur
  • 16:00 uur
  • Duisenberg Building, Faculty of Economics and Business, Nettelbosje 2, Groningen (Zernike Campus)
  • Zorg Innovatie Forum

Brian Wansink is the John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University in Ithaca, NY. He is the lead author of over 200 academic articles and books on eating behavior, including the best-selling Mindless Eating: Why We Eat More Than We Think (2006) along with Marketing Nutrition (2005), Asking Questions (2004), and Consumer Panels (2002).

Wansink’s award-winning academic research on eating behavior, behavioral economics, and behavior change has been published in the world’s top marketing, medical, and nutrition journals. It contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in bars (to prevent the overpouring of alcohol), the use of elaborate names and mouth-watering descriptions in many chain restaurant menus (to improve enjoyment of the food), and the removal of 500 million calories from restaurants each year (via Unilever’s Seductive Nutrition program). These insights have been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.

This seminar will be in English. Places are limited. Please RSVP via



Zorg Innovatie Forum